We're a business consultancy that learned technology. There's a difference — and it's why our clients trust us to make AI practical, not just impressive.
CRM Mates was founded by Deepak K. Rana with a single purpose: to make enterprise-grade technology accessible to small and growing businesses. What began as Salesforce consultancy has evolved into a full AI automation practice — because that's where the greatest opportunity for business transformation now lies.
Over two decades, we've helped businesses across the UK implement technology that actually gets used — by training, supporting and consulting alongside our clients, not just delivering and disappearing.
Today, CRM Mates helps SMEs and specialist businesses deploy AI agents that answer calls, manage social media, handle emails, take bookings and qualify leads — automatically, affordably and without a technical team on the client side.
20+ years of Salesforce and CRM consultancy, AI automation architect and digital transformation strategist. Founder of CRM Mates Ltd and EvCha. Based in Horsham, West Sussex.
Every product recommendation starts with the business result you want — not the technology we want to sell.
We tell clients where AI will genuinely help — and where it won't. Trust is the foundation of every relationship.
No 6-month projects for things that should take 5 days. We move fast, deliver quickly and iterate with you.
We treat every client as a Mate — not a ticket number. Long-term relationships built on results, not contracts.
We understand UK business, UK compliance and UK client expectations. No offshore support desks.
AI evolves fast. We stay ahead of it — so our clients always have access to the latest capabilities.
Book a free 30-minute call. We'll be honest about what we can do for you — and what we can't.